Hi, I’m Ross—a product leader driven by design thinking and strategic innovation, with a track record of launching 100+ successful digital products.

Working with the most exciting teams in the world

Work

Selected portfolio

Highlights from my recent engagements.

Sentrisk

Sentrisk is an AI-powered platform which integrates best-in-market data capabilities and 150+ years of Marsh McLennan risk expertise to empower companies to take control of their supply chain risk. I was the Senior Product Strategist with agency Hi Mum! Said Dad.

Won the 2024 Innovation Award by Business Insurance.

Bikebook

Bikebook needed to enhance its workshop management tool to meet user needs better. My team added advanced booking, real-time chat, and detailed service histories, making the portal more efficient and user-friendly.

Shortlisted for The Allica Bank Great British Entrepreneur Awards 2024.

Sikoia

As Sikoia's first design hire, I worked with the founding team on creating their centralised customer data, case management, and automated risk evaluation portal. Also contributed to Sikoia's innovative AI-powered document processing feature.

Fintech New Product of the Year 2024.

Gomi

Gomi sought expert guidance to align their page with their eco-conscious mission and effectively convert visitors into customers. Through iterative design adjustments and continuous user feedback, we achieved a markedincrease in conversion rate.

500% increase in add to cart conversion rate.

About

18+ years. Hundreds of digital products. Proven results.

I’m a product leader and UX strategist with a track record of delivering innovative digital solutions for global brands like Google, NatWest, and Land Rover. I combine design thinking, strategic vision, and a relentless focus on user needs to create impactful, business-driven results.

As a leader, I’ve built high-performing teams, implemented UX strategies that streamline processes, and delivered measurable outcomes. My approach: foster collaboration, drive change, and build workflows that deliver exceptional products—on time and under budget.

Passionate about people, process, and product, I inspire teams to unlock their potential and create customer-focused solutions that deliver real business impact.

Testimonials

What people say

Learn about the transformative impact I have had on their businesses.

"We genuinely appreciated the time and effort you have dedicated to Sikoia. Ross's contributions have been very valuable and we are grateful for the work done."

Alexis Rog

CEO, Sikoia

"Ross helps teams examine the problem from all angles, making sure nothing is overlooked. This leads to better solutions and ultimately, smoother launches."